Trump Appoints L. Brent Bozell III as U.S. Ambassador-Designate to South Africa Amid Strained Bilateral Ties

By Father Mathibela Sebothoma, Pretoria
March 25, 2025

(Photo by Gage Skidmore)

U.S. President Donald Trump has appointed L. Brent Bozell III as the ambassador-designate to South Africa, a decision that has drawn attention from both political and religious circles. The appointment, first reported by The New York Times, is pending confirmation by the U.S. Senate. Additionally, as per diplomatic protocol, President Cyril Ramaphosa must accept Bozell’s credentials before he can officially assume the role.

The appointment comes at a delicate time in U.S.-South Africa relations, which have been marked by diplomatic tensions over foreign policy differences and international alignments. Bozell, a conservative media activist and commentator, will face the task of navigating these challenges while strengthening ties between Washington and Pretoria.

A Conservative Stalwart with Deep Catholic Roots

Born on 14 July 1955, Bozell comes from a family deeply entrenched in American conservative thought and Catholic intellectualism. His father, L. Brent Bozell Jr., co-authored The Conscience of a Conservative with Barry Goldwater, while his uncle, William F. Buckley Jr., founded National Review, a cornerstone of conservative media. Bozell earned a degree in history from the University of Dallas, a Catholic institution, and has since built a career as a media watchdog and advocate for traditional values.

As the founder and president of the Media Research Center (MRC), Bozell has worked extensively to critique what he perceives as liberal bias in American media. His initiatives include NewsBusters, an online media analysis platform, and the Parents Television and Media Council, which promotes content regulation in entertainment. In 2010, he also established ForAmerica, a conservative advocacy organisation.

Bozell has authored several books, often co-written with Tim Graham, including Weapons of Mass Distortion and Unmasked: Big Media’s War on Trump. His Catholic faith has played a central role in his activism, shaping his views on social issues such as abortion and religious freedom. His 2021 memoir, Stops Along the Way: A Catholic Soul, a Conservative Heart, an Irish Temper, and a Love of Life, provides insights into his personal convictions and professional journey.

Navigating South Africa’s Diplomatic Landscape

If confirmed and accepted by President Ramaphosa, Bozell will take up residence in Pretoria, where he is expected to engage with both political leaders and civil society. His tenure will require careful diplomacy, particularly given South Africa’s independent foreign policy stance on global issues. While his conservative approach has earned him a strong following in U.S. political circles, it remains to be seen how his leadership will be received in South Africa.

As part of Pretoria’s diplomatic community, Bozell may find a religious home at Saint Pius X Parish in Waterkloof, a church known for its vibrant congregation and proximity to diplomatic residences. His Catholic faith may offer common ground with South Africa’s significant Catholic population, though his outspoken views on global Church debates could also spark discussion within the local faith community.

A Test of U.S.-South Africa Relations

Bozell’s appointment underscores Washington’s evolving diplomatic priorities under the Trump administration. His conservative ideology and media-driven career present a stark contrast to previous envoys, raising questions about his approach to South Africa’s socio-political landscape. Furthermore, past controversies—including a ghostwriting scandal involving Tim Graham and his son Brent Bozell IV’s involvement in the 6 January 2021 U.S. Capitol riot—have contributed to a polarising public perception in the U.S.

Ultimately, President Ramaphosa’s decision to accept or decline Bozell’s credentials will send a significant signal about the future trajectory of U.S.-South Africa relations. As diplomatic proceedings unfold, both nations will be watching closely to see whether Bozell’s tenure fosters closer cooperation or deepens existing divides.